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SUMMARY:MODERN FARMER SERIES: SALES WORKSHOP FOR GROWERS
DESCRIPTION:  \n \nDate:  Tuesday\, March 22\, 2022 \nTime:  8:30 – 11:00am \nVenue:  Burgundy Hall\, Lodi Grape Festival Grounds\, 413 E Lockeford St\, Lodi \nCost:  FREE for Lodi and LODI RULES growers \nDescription:  Dale Carnegie of San Joaquin Valley has been hired to provide a workshop for Lodi growers focused on sales techniques coupled with people skills from Dale Carnegie’s book\, How to Win Friends and Influence People. The goal is to enhance the confidence and communications of growers to support future promotion of their vineyard and sales of their winegrapes. This workshop is part of the Lodi Winegrape Commission’s Modern Farmer Series. \nWhat You’ll Learn\nThis program will show you how to talk in terms of buyers’ interests and stand out from the competition as the grower they will want to buy from again and again. We will talk about the skills and attitudes expected in today’s market to build professional relationships and what to focus on to drive real value. \nWhy You Will Want to Learn it\nWith easy access to information\, buyers often know what they need before they ever contact a grower. They don’t want to be sold and they aren’t looking for a presentation of features and price. They want a confident professional who can provide value in terms of the demands they are given. They want someone that informs\, delivers value\, and instills confidence. \nHow it Will Help You\nPracticing the right skills and using a proven process creates trust with buyers and can enhance your ability to develop professional relationships to leverage your yield in a commoditized market. \nRSVP:  To the Lodi Winegrape Commission by phone (209.367.4727) or email (info@lodiwine.com).
URL:https://lodigrowers.com/event/modern-farmer-series-sales-workshop-for-growers/
LOCATION:Burgundy Hall – Lodi Grape Festival Grounds\, 413 E. Lockeford Street\, Lodi\, CA\, 95240\, United States
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