PREMIUMIZATION Panel Discussion – December 12th, 2017
- A special THANKS to our moderator, Stuart Spencer, and panelists Markus Niggli (Borra Vineyards and Markus Wine Co.) and Jeff Bitter (Allied Grape Growers)
- Interviews with growers, buyers, winemakers, grower relations personnel, and others across CA and beyond were conducted for over a year and some of that information was delivered in a handout:
- Handout with tips for being a desirable grape grower from the eyes of grape buyers plus tips on how to break into the PREMIUM market available HERE
