Maintaininng California's competitive technological advantage in viticulture

Name: WINERY MARKETING COMMITTEE MEETING
Start: 2026-02-04T09:00:00-08:00
End: 2026-02-04T11:00:00-08:00
Location: Lodi Wine Visitor Center

First four sentences: Political policy and public perceptions are forcing unprecedented change upon the agricultural industries of the state of California. Agriculture will be facing an intensely competitive national and international marketplace as we enter the next century. How can the winegrape industry not simply remain competitive but increase its competitive advantage? The answer is not to focus on what your competition is doing nor to be content with merely being competitive, but to provide the best product that you can.