Date: Thursday, December 10, 2020
Time: 9:00 – 11:00am (PST)
Venue: Online via GoToMeeting (register for link)
Cost: FREE for LODI RULES certified growers
Speaker: Lisa Cantrell, PhD, Founder of Capital Storytelling and Sacramento State Professor
Description: Storytelling is a skill needed in sales. Many growers find it difficult to describe sustainability in a nutshell and/or in a way that is attractive to buyers. This interactive online workshop will help you craft your personal sustainability story so you can easily and honestly answer the question, “What does sustainability mean?”
Registration required (open to LODI RULES certified growers). Email stephanie@lodiwine.com to check availability as space is limited to 10 participants. We will host more storytelling workshops as needed.