THE ECONOMICS OF WATER MANAGEMENT IN WINEGRAPE VINEYARDS

THE ECONOMICS OF WATER MANAGEMENT IN WINEGRAPE VINEYARDS

By Stan Grant We have explored various aspects of water management in vineyards in past Lodi Growers Coffee Shop postings, but we have yet to consider economics, as we will here.  For the sake of this discussion, we will assume competent vineyard management, adequate...
VINEYARD DESIGN & MANAGEMENT FOR MAXIMUM EFFICIENCY

VINEYARD DESIGN & MANAGEMENT FOR MAXIMUM EFFICIENCY

FEBRUARY 22, 2018.  BY STAN GRANT, VITICULTURIST. Management actions have two essential performance attributes – effectiveness and efficiency. To achieve maximum effectiveness or impact, one must do the proper thing at the right time. To achieve maximum...

VINEYARD LONGEVITY

NOVEMBER 9, 2017.  BY STAN GRANT, VITICULTURIST. Vineyards are long-term investments expected to annually generate profitable yields of high quality winegrapes over many years (Fig. 1).  Unfortunately, too often this expectation is not fulfilled.  There are three...

VINEYARD BUSINESS IDENTITY AND MARKETING

OCTOBER 19. 2017.  BY STAN GRANT, VITICULTURIST. Every business has an identity – that is a commonly held impression of its character within its market.  For example, those of us involved in the winegrape industry hold certain perceptions about other vineyard...

THE VALUE OF VITICULTURAL RESEARCH

How did California become the home of the largest new world wine industry?  While the answer is multifaceted, one factor looms large and that is viticultural research. This story begins in 1880, when the state legislature passed a law that charged the University of...