Coffee Shop Blog
VINEYARD BUSINESS IDENTITY AND MARKETING
OCTOBER 19. 2017. BY STAN GRANT, VITICULTURIST. Every business has an identity - that is a commonly held impression of its character within its market. For example, those of us involved in the winegrape industry hold certain perceptions about other vineyard...
FIRE DISASTER RELIEF #CAWineStrong
Wine industry leaders have formed a support network to provide immediate assistance and long-term aid to victims of the fires ravaging Northern California and are calling on the national wine community for additional help. Organized by a group of association leaders...
PREMIUMIZATION – WHAT’S IT MEAN FOR LODI?
Premiumization. It’s a word that prevails today when attempting to describe a main characteristic of the wine business. You won’t find this word in the Merriam-Webster, Cambridge or Oxford Dictionaries, but according to Wiktionary on-line, it’s “The move toward more...
THE VALUE OF VITICULTURAL RESEARCH
How did California become the home of the largest new world wine industry? While the answer is multifaceted, one factor looms large and that is viticultural research. This story begins in 1880, when the state legislature passed a law that charged the University of...
SEPTEMBER PEST MANAGEMENT ACTIVITIES
One of the newest educational activities on the calendar for the Lodi Winegrape Commission is a monthly Lodi CD11 PCA Network Breakfast Meeting that is held on the first Tuesday morning of each month. You can find the time and location of the meetings at...
CAN YOU CASH IN ON THE R&D TAX CREDIT?
At over $12 billion annually, the research and development (R&D) tax credit is one of the largest tax incentives available to businesses. For wineries and grape growers, the potential tax savings could be significant. Yet many Northern California wineries and...
VARIETY FOCUS: CHARDONNAY
In the late 1980's, as sales of varietal wines began to overtake those of blended wines, Chardonnay emerged from minor importance to displace Chenin blanc and Colombard as the major white wine variety in California. It has since proven to be adaptable to...
LWC WELCOMES BOB HIGHFILL
To adequately explain why I am so thrilled to be the Marketing and Communications Manager for the Lodi Winegrape Commission, I need to convey a little background. My love affair with Lodi began about 15 years ago as a regular visitor to tasting rooms throughout the...
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