NOW’S THE TIME: BARN OWL BOX MAINTENANCE

Now is the time to clean out your barn owl nesting boxes, which depending on where you live are usually empty from Halloween until early December!  Much like teenagers, the owls don’t clean out their own nests (which they create from regurgitated pellets –...

VINEYARD BUSINESS IDENTITY AND MARKETING

OCTOBER 19. 2017.  BY STAN GRANT, VITICULTURIST. Every business has an identity – that is a commonly held impression of its character within its market.  For example, those of us involved in the winegrape industry hold certain perceptions about other vineyard...

FIRE DISASTER RELIEF #CAWineStrong

Wine industry leaders have formed a support network to provide immediate assistance and long-term aid to victims of the fires ravaging Northern California and are calling on the national wine community for additional help. Organized by a group of association leaders...

PREMIUMIZATION – WHAT’S IT MEAN FOR LODI?

Premiumization.  It’s a word that prevails today when attempting to describe a main characteristic of the wine business.  You won’t find this word in the Merriam-Webster, Cambridge or Oxford Dictionaries, but according to Wiktionary on-line, it’s “The move toward more...

THE VALUE OF VITICULTURAL RESEARCH

How did California become the home of the largest new world wine industry?  While the answer is multifaceted, one factor looms large and that is viticultural research. This story begins in 1880, when the state legislature passed a law that charged the University of...